Rabat: The Sourou Traders' Association kicked off the inaugural edition of a 72-hour festival in Tougan with the aim of spotlighting the new Sourou region, bolstering social cohesion, and invigorating the local economy. The festival, which commenced on Saturday, is themed "The Sourou region in the spotlight: 72 hours to strengthen unity, promote culture and stimulate the local economy."
According to Burkina Information Agency, the event was officially opened by D©sir© Badolo, High Commissioner of Sourou Province, representing Pierre Babo Bassinga, the Governor of the Bankui-Sourou region. The Minister of Industry, Trade, and Handicrafts, Serge Gnaniodem Poda, serves as the event's patron. Dj©n©ba D©m©, vice-president of the Sourou Traders' Association, highlighted that the festival's primary goal is to promote and raise awareness of the newly designated region.
D©m© emphasized the significance of the festival in expressing gratitude to the Defense and Security Forces and the Volunteers for the Defense of the Homeland, whose efforts have enabled the community to conduct business activities freely. The festival also aims to underscore the economic and cultural potential of Sourou.
The 72-hour event features a variety of activities designed to engage and showcase the community. "The city of Tougan will be buzzing with a rich program including panels and conferences, a product exhibition showcasing the know-how of our valiant workers, the final of the ACS football tournament, as well as cultural entertainment," D©m© added.
Laurent Kinda, regional director in charge of trade for the Bankui-Sourou region, commended the resilience and determination of the Sourou traders. He recognized the festival as an effective platform for highlighting the community's efforts and achievements.
Event sponsor Issa Karambiri also acknowledged the organizers' dedication and pledged ongoing support for future editions. He expressed a commitment to establishing the festival as a sustainable initiative for fostering unity, culture, and economic growth in Sourou.
High Commissioner D©sir© Badolo urged attendees to engage in solidarity and unity-building actions. He praised the traders for their ongoing efforts to supply the province and acknowledged the support of the security forces in maintaining a safe environment for business activities.
The festival, launched on December 27, will wrap up on December 29, offering a full 72 hours of festivities to the community.