Bobo-Dioulasso:The Regional Directorate of Communication, Culture, Arts and Tourism of Guiriko organized a consultation on Thursday in Bobo-Dioulasso aimed at equipping private media for improved dissemination of official government information.
According to Agence d'Information du Burkina, this initiative forms part of the department's broader program to facilitate private media outlets' understanding of government communications. The goal is to enable these media entities to contribute more effectively to the dissemination of official information alongside the state.
The session featured a presentation by Georgette Darga, Director of Communication of the Government Information Service, focusing on the roles of both institutional actors and private media within the government communication framework. Darga highlighted the challenges faced in communication, particularly in the context of the ongoing security crisis and the Popular Progressive Revolution, stressing the importance of coordinated efforts among different stakeholders to address the "communication war" affecting the country.
Aminata Sanou, director of Silures Media, represented the private media sector and expressed her approval of the initiative. She emphasized that the meetings provide a platform for discussion and reflection on effectively narrating Burkina Faso's story amidst current challenges. Sanou believes that such interactions will help stakeholders align on new strategies and find compromises to better convey narratives pertinent to the country's evolving dynamics.