ICRC’s Humanitarian Efforts in Yaadga Highlighted Through Media Engagement

Yaadga: In order to highlight the humanitarian actions of the International Committee of the Red Cross (ICRC) in the Yaadga region, the team from the sub-delegation of the Yaadga region contacted journalists from the four provinces, AIB observed.

According to Burkina Information Agency, the first destination for the media representatives was the site for displaced and host women in the village of Bilinga. The ICRC's regional leaders informed the media representatives that the development project was a response aimed at empowering women, especially those in vulnerable situations. On behalf of the 64 women of the Relwendpampanga cooperative, Az¨ta Ou©draogo thanked the benefactors because the site allows them to meet their basic needs and to educate their children.

The discussions with journalists in the meeting room also focused on the ICRC's contributions to improving the community's living conditions. During 2025, more than 27,000 people benefited from access to clean drinking water from 44 boreholes. Health facilities such as the Ouahigouya University Hospital Center (CHUR) have received support in the form of medicines and forensic equipment thanks to the ICRC. Journalists were also informed about the organization of the 7th edition of the competition for the best journalistic production on humanitarian issues.

According to the head of the Kamat© sub-delegation base, this competition is open to all journalists and even journalism students. Communications officers Valentin Mano and Zalissa Sanfo each gave a presentation to the media. Mano discussed the origins, objectives, and global reach of the ICRC. He explained that the ICRC intervenes whenever there is an absolute emergency, adhering to well-established principles of impartiality and neutrality.

Zalissa Sanfo then explained the rationale behind the competition, the eligibility requirements, and the jury's qualifications. The competition is open, and submissions will be accepted until November 2026. Participants provided suggestions and recommendations for increasing the ICRC's visibility of its many achievements in support of communities, especially the most vulnerable.