Zama d’Or Awards Recognize Excellence in Communication in Burkina Faso

Accra:The first edition of the Communicator's Night, held as part of the 15th UACO, celebrated the achievements of top communication and advertising professionals in Burkina Faso through the Zama d'Or national excellence competition. The event honored six winners in official categories and presented two special distinctions.

According to Burkina Information Agency, the ceremony was chaired by the Minister of Communication, Culture, Arts and Tourism, Pingdwend Gilbert Oudraogo, and attended by the Minister in charge of Social Communication of Guinea-Bissau, along with delegation heads from Mali and Niger.

In the official categories, Simon Bamouni from Norbert-Zongo University excelled in institutional communication. Abdoul Karim Bationo from OXY Conseil agency was recognized for commercial communication, while Adama Wend-yam Oudraogo, also from OXY Conseil, won for best institutional television commercial. Rachida Moussa Maïga from CRAC Communication was honored for her television advertorial. In graphic design, Sahkiru Dyne from AG Partners Burkina and Nazaire Rick Zongo from Omega Vision Communication received awards for institutional and product posters, respectively.

Each award recipient was presented with a trophy, a certificate of merit, a certificate of recognition from the Burkinabe Advertising Observatory, and a check for one million CFA francs.

The special awards included the Zama of Tribute given to Moussa Joseph Oudraogo, known as CVD, and Joachim Baky, CEO of Edifice Group. Dsir Komboïgo and Nouhoun Malam Nignan were honored with the Zama of Honor.

Minister Pingdwend Gilbert Oudraogo highlighted the significance of communication in Burkina Faso's transformation, stating, "A nation that wants to build its future must know how to recognize those who, through their intelligence, creativity, and commitment, contribute to shaping its imagination, promoting its values, and strengthening its social cohesion."

Simon Bamouni, a winner in the competition, reflected on his 13 years in institutional communication, viewing the recognition as validation of his work and a call to continue his efforts. "Being a pioneer in such a competition is also a big responsibility," he noted.

The Zama d'Or competition pays homage to Zama Publicit, recognized as Burkina Faso's first advertising company established in 1991, aiming to connect historical heritage with current industry needs.