Ouagadougou: The Director General of the Agency for the Promotion of Popular Entrepreneurship (APEC), Karim Traore, announced that the institution has chosen a proximity communication strategy to effectively engage all social strata across the nation.According to Burkina Information Agency, Karim Traore highlighted that this approach prompted APEC to organize a public conference for the staff of the Burkina Faso National Lottery (LONAB). He mentioned that around one hundred agents have been deployed to various provinces to spread the concept of popular share ownership. This initiative aims to empower citizens to actively participate in national development by utilizing internal resources to support projects with significant economic and social benefits, especially in local product processing and job creation for young people and women.Karim Traore pointed out existing initiatives by APEC, such as the production of "A'diaa" tomato paste, and announced plans for a new factory in Tinkoudougou. He also reveal ed that the first gold ingot from a semi-mechanized unit in Gaoua is expected soon.Ibrahim Ben Harouna Zarani, Director General of LONAB, expressed support for the initiative, viewing it as a realization of President Captain Ibrahim Traore's vision. He sees popular shareholding as a vital strategy for gathering national savings and fostering social transformation through impactful local investments. Zarani emphasized the need for creating added value for sustainable national development, beyond just import-export activities. He confirmed LONAB's commitment to supporting this presidential initiative.The two leaders agreed to enhance their collaboration by establishing focal points within LONAB, aiming to ensure staff engagement and explore strategic partnerships for future projects. This meeting is a significant milestone in promoting popular shareholding, regarded as a crucial tool for stimulating local investment and building a resilient, inclusive economy. The objective is to mobilize national savings t o finance key projects and strengthen endogenous development.