Burkina faso: The CEO of Soci©t© G©n©rale Burkina Faso (SGBF), Marc Guigni, has called on his employees to participate in popular shareholding to bolster the projects of the Agency for the Promotion of Community Entrepreneurship (APEC). This initiative aims to benefit the local population and foster economic growth through community-driven investments.

According to Burkina Information Agency, Marc Guigni emphasized the significance of investing in APEC, describing it as an investment in the future of the next generation. He urged SGBF employees to engage in widespread subscription to advance the agency's projects. Guigni highlighted the necessity of investment for economic development, underscoring the organization's strategy to grow through self-reliant means.

Guigni's remarks followed a meeting at SGBF's headquarters, organized by APEC on April 22, 2026. He noted that APEC's framework aligns with structural investments, supported by regulatory and administrative measures that provide confidence to subscribers.

Karim Traor©, the Director General of APEC, emphasized the initiative's goal to communicate the principles of endogenous development through popular shareholding to all Burkinab¨, both individually and collectively. The outreach to SGBF forms a part of this broader endeavor. Traor© pointed out that the banking sector, despite its challenges, recognizes the importance of community investment projects that focus on job creation and wealth distribution across value chains, rather than purely financial returns. "Every time an employee invests in APEC, they are creating a job opportunity," Traor© stated.